The Bronx has repeatedly held the lowest rank, among its 62 neighboring counties in NYS, for being the unhealthiest. As a food desert, and a place where food apartheid has been the system of the norm, people have limited access to affordable nutritious food. It is for this reason that we at born constantly stress the idea of wellbeing. At Born Juice, we incorporate agricultural technology in the form of hydroponic gardens to grow the food that will later be utilized for our cold-pressed juices and plant-based /vegan dishes. Hydroponics is a subset of hydroculture, which is a method of growing plants without soil by using mineral nutrient solutions in a water solvent. By using new farming methods, we hope to educate our communities about the urban farming-the practice of cultivating, preparing and dispersing sustenance in or around urban areas.