At Born Juice we like to say that we aren’t just a juice bar, we are not just your graffiti, hip hop, urban cliché seen in countless places, appropriating and diluting culture, in order to put forth a “genuine” identity. We’re more than that. Besides improving the health outcomes of our community, we also aim to have full engagement in it. Born Juice always has the X in its heart, constantly supporting local businesses and artists that are fundamental to the growth

and prosperity of our borough. Our goal is to stay culturally connected and develop relationships through our food growing initiatives in the Hood. Food is essentially the connecting factor, allowing us to promote awareness and create a discourse about various social issues that connect us and make us one.