About Us
The ultimate sustainability project to come to market in New York City. BORN JUICE is the first cold-pressed juice bar & plant-based eatery in the Bronx.
BORN JUICE is revolutionary because it has created a zero-carbon footprint model, as it incorporates green technology in the form of hydroponic gardens to grow food, harvested for our cold-pressed juices and plant-based dishes.
The South Bronx is considered a vast food desert, also the poorest congressional district in the United States, it is for this reason that BORN is a social entrepreneurship model that works with local youth to teach them about urban farming, technology, social gastronomy, and hyper-local systems.
In the process, BORN JUICE empowers the local population riddled with health disparities and awakens them to a new green reality, operating in their own neighborhood. A leader in food and agricultural technology, as well as social gastronomy in the Bronx, BORN JUICE has become the center of access and education, offering healthy options to a population historically deprived of healthy, hyper-local, sustainable food.
BORN, the first hyper-local juice bar to open in the Bronx. Unique for its sustainable model, by sourcing from rooftop gardens & harnessing solar energy.
About Us
The ultimate sustainability project to come to market in New York City. BORN JUICE is the first cold-pressed juice bar & plant-based eatery in the Bronx.
BORN JUICE is revolutionary because it has created a zero-carbon footprint model, as it incorporates green technology in the form of hydroponic gardens to grow food, harvested for our cold-pressed juices and plant-based dishes.
The South Bronx is considered a vast food desert, also the poorest congressional district in the United States, it is for this reason that BORN is a social entrepreneurship model that works with local youth to teach them about urban farming, technology, social gastronomy, and hyper-local systems.
In the process, BORN JUICE empowers the local population riddled with health disparities and awakens them to a new green reality, operating in their own neighborhood. A leader in food and agricultural technology, as well as social gastronomy in the Bronx, BORN JUICE has become the center of access and education, offering healthy options to a population historically deprived of healthy, hyper-local, sustainable food.
BORN, the first hyper-local juice bar to open in the Bronx. Unique for its sustainable model, by sourcing from rooftop gardens & harnessing solar energy.
Sustainability
The larger vision for Born Juice is to impact lives locally and globally by creating a model of sustainability, where the local community is taken into account, as is the planet and climate change. Implementing a zero-carbon-footprint, zero-waste, hyper-local food, grown with hydroponic technology, urban farming and hiring locally… we aim to transform the relationship humans have with themselves and the planet.
Community
Born Juice firmly believes that community is the most critical component of our journey. Working with countless community leaders, organizations, and institutions, with the goal of creating a healthier and sustainable environment in mind. We strongly believe in giving back to the community, one way we do so is by having participation in the community. Born Juice emphasizes on enlightening youth in the community about innovative agricultural technology, food justice. We also believe working with local entrepreneurs and supporting locals that have built up their communities and are now staving off the threat of gentrification, for all to flourish in communion
Food/Drink
We create initiatives around food to create change and develop solutions that empower and create truly sustainable change. Food is a source of connectivity for humanity, however, the relationship to food in our communities has been broken, detaching the population with needed nutrition to sustain themselves and thrive. Born Juice is here to change that!
Health
Influenced and inspired by the community of South Bronx and living in the borough the Born project aims to close the gap of health disparities in our hoods. At Born Juice, we are inspired to not only bring health justice to The Bronx, but to all communities in the African Diaspora in need around the world. We want to foment all-around wellness, focusing on physical health, mental health, social health, and environmental health to all of our community members
Lifestyle
At Born Juice we like to say that we aren’t just a juice bar, we are not just your graffiti, hip hop, urban cliché seen in countless places, appropriating and diluting culture, in order to put forth a “genuine” identity. We’re more than that. Besides improving the health outcomes of our community, we also aim to have full engagement in it. Born Juice always has the X in its heart, constantly supporting local businesses and artists that are fundamental to the growth and prosperity of our borough. Our goal is to stay culturally connected and develop relationships through our food growing initiatives in the Hood Food is essentially the connecting factor, allowing us to promote awareness and create a discourse about various social issues that connect us and make us one.